My Writing-Tip Wednesday post for last week was a downer (and also had a rather annoying typo near the end, for which I apologize). No way around it: The publishing business is in a bad place right now, and if I am going to offer writing advice to you every week, you deserve as well an honest assessment of the market.
Today’s post is not intended as a corrective for last week’s, so much as a chance for me to offer a way forward. My career is taking a hit right now, too. Almost everyone’s is. But I’m not giving up. For one thing, I have no other marketable skills. More to the point, I still love what I do, and I have a ton of stories I want to write.
The truth is, much of the advice my colleagues and I offer at conventions and workshops, and in online venues like this one, seems tailor-made to this new world in which we find ourselves. Here are some examples:
“Don’t try to write to the market.” My reasoning with this bit of advice has had two components. First, the market is a moving target, and getting a book out into the world can take a little time, particularly if you’re trying to publish traditionally. By the time you get your book about The New Hot Thing out to the reading public, the Thing might well be neither New nor Hot. Second, we generally write best those things about which we’re passionate. Sure, every now and then our passions and the market’s predilections align perfectly, but those moments are rare. Better you should write the book you are burning to write. It will reflect your enthusiasm, your passion, and that will make it more compelling. In today’s world, “Don’t write to the market” makes even more sense, because the market doesn’t know right now what the hell it wants. Writing the things YOU care about and WANT to write has never been more important.
“Love what you do.” Similar to “Don’t write to the market,” but broader. “Love what you do” is probably the answer I give most often when asked, as I often am, “what advice would you offer to young writers.” And I mean it in three ways. First, as I said above, write the story with which you’ve fallen in love, the one aching to be told. That’s the one that will turn out best. “Love what you do” also has a deeper meaning. At the best of times, writing is a tough profession. So do it for the right reasons. Do it for love of the written word, for devotion to story telling, for fascination with characters. Writing because you think it will be an easy gig, a way to make money – that’s never been a good idea, and it’s never been a worse idea than it is right now. And finally, “Love what you do” means enjoy the process, and commit to doing it well. None of us knows where the project we’re working on right now will wind up. Will we sell it to a publisher? Publish it ourselves? Let it languish in a proverbial trunk? So it’s more important than ever to love the actual writing, to lose ourselves in the act of creativity.
“There is no single right way to do any of this.” Boy, if I had a dime for every time I’ve said this… It applies to the craft and to the business, and I believe it’s vitally important that writers offering advice repeat this often. Those of us who have enjoyed some success in publishing speak with authority, simply by dint of having experience and a publication history. Less experienced writers take our words to heart, and so they have to be reminded that our way is not THE way. Because THE way doesn’t exist. And this is especially true right now. As I said last week, people who claim to know what publishing is going to look like after Covid-19 are fooling themselves and anyone foolish enough to listen to them. No one knows nothin’. And even if they did, there is no single right way to do any of this.
“To the extent you can, make writing part of your daily routine.” Earlier this year, I wrote a post in which I said that those of us proclaiming “Writers must write every day” had oversold the point and done a disservice to writers who can’t write every day, whether because of family obligations, or day jobs, or health issues, or whatever. I also said, though, and will continue to say, that writing often and regularly are good things. The more we write, the better we get and the greater our daily output. In this way, writing is like exercise – it gets easier the more we do it. And so, in this time of stay-at-home orders and social-distancing, why not try to write every day? There’s really no down side, and maybe you’ll finally finish (or start!) that project you’ve been thinking about for months (years?). In other words, tying in another bit of advice my colleagues and I have shared before, “BIC!” Put your Butt In the Chair!